Living Keywords – The Top Five

14 Jun

Google ranks websites by keywords, search engine optimization (SEO) maximizes keyword provisioning, we remember concepts by keywords… and business coaches rely on keywords to transfer knowledge and concepts.

As such, there’s a recurring theme to keyword selection: make them memorable. I’ve found five top keywords that reoccur no matter what book or guru or model I come across.

LighthouseThe top five keywords are (in no order):

1. Present: as in the current state.  Focus on today’s results, moods, plans, accomplishments because they are all we ever really have.  It is said that today is a present (a gift) which is a play on words but tells the true meaning.

2. Self: as in self-love and making sure that you take care of yourself first.  While many of us bear other roles in life (mother, father, son, daughter, caregiver, partner, friend, etc.) we can never truly give our best in these roles unless we truly love ourselves.  In some models this is called “Integrity” and means that we should always treat ourselves as we’d like others to treat us (a bit of a twist on the golden rule!)

3. Trust: as in trust that others carry their own baggage and do things based on their own perspective. Some advocates call this “never assume” or “don’t take things personally” because others only speak from their own point-of-view — never ours.  This also translates into trust ourselves and our intuition.

4. Flow: as in life is a continuous flow of energy – positive and negative – and is constantly changing form. Nothing that exists in this moment will be the same again. This means that we can celebrate the positive moments, and also know that negative ones can change for the better in the future.

5. Belief: as in the universe is plentiful beyond our belief.  The Law of Attraction, The Secret, religions, etc. all support that there is an ever-expanding capacity that the universe will support more love, energy, prosperity, finances, success, happiness, money, than we can even imagine.  Napoleon Hill’s Think and Grow Rich and many other popular models hinge on the premise that what we envision we can achieve – without limits.

What are your living keywords?

Wishing you a successful and prosperous week!


Carol Dekkers, Software Measurement and Global Software Development expert, author, speaker. Want to engage Carol to be a speaker at your next event? Email Ms. Dekkers at or or visit for details.

Copyright Carol Dekkers 2010…

4 Responses to “Living Keywords – The Top Five”

  1. James Hutchins Wednesday, June 16, 2010 at 5:26 pm #

    For me, I would say the guiding words are similar; communication, the basis for gathering and expressing concepts and ways to resolve, bring about success; remembrance, not all good things are all good as not all bad things are all bad…we learn more from the latter than the former, remember the lesson;weight, each decision is made upon the weight we judge the facts as we see them possess;finally, balance, each thing we do creates its own balance within the situation it exists. Whether that existence is in a building, program or the most fundamental project…living in a family.


    • Carol Dekkers Wednesday, June 16, 2010 at 6:14 pm #

      James, I agree with your comment. My only comment to yours is that family is what we make of it – not necessarily the one we were born into or married into or divorced out of, but friends and our own internal family of “me, myself, and I”!


  2. Steve Chizar Wednesday, June 16, 2010 at 8:17 am #

    Tp paraphrase, the greatest of these keywords is love! To show love to everyone enables a person to be able to live with themselves; even though that love isn’t always returned. Just always show love, even to people that take advantage of it, and you will experience a soul satisfying feeling that will make the world seem like a beautiful, peaceful place. Love ya, girl!!


    • Carol Dekkers Wednesday, June 16, 2010 at 12:41 pm #

      Steve, Thanks for the comment. Have a great day!


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